Loic Bruni Signs to AXESS UNLTD
With tens of thousands of followers on social media, it’s impossible for riders to truly engage with their most emotionally invested fans - Pro Pass solves this problem. Pro Pass gives you unrivalled access to your favourite riders as they invite you to step into their world. It's the only way to really get to know your favourite riders and as 80% of your fee goes directly to the rider, you're not just following their story - you are part of it.
WELCOME TO THE INNER CIRCLE
EXCLUSIVE ACCESS TO YOUR FAVOURITE RIDERS
For the first time ever, the world's best riders are letting you into their lives, sharing the moments, the mindsets and the rituals they engage in everyday. The inside secrets and news that they don't post on socials, the race day routines they don’t share anywhere, the unfiltered truth of what life as a pro rider is really like. Pro Pass is built for the super-fans who live for the detail and want the inside line on all of it - the bikes, the tracks, the races, the training plans and what really goes on in the off-season. The fans who will frame a signed race-jersey and would love to be in with a chance of winning one.
Each pro will create their own unique experience for supporters which may include: raw BTS content, exclusive online meet and greets, rider gets 80% of the subscription fee.
FOLLOW YOUR FAVOURITE PRO RIDERS
Click on a rider to find out more About pro membership pass
"What if there was a way to give MTB fans more of what they want & in return their subscription fee goes towards supporting the careers of their favourite pro riders?"
AXESS UNLTD MEMBERSHIP BENEFITS
ALL OUR MEMBERSHIPS AT A GLANCE
PADDOCK PASS
FREE
Join the AXESS community
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Drop in with your FREE Paddock Pass and join the AXESS UNLTD community. Explore a selection of curated content, selected discounts and join our worldwide community of riders, racers and fans.
✅ Join the AXESS community forum
✅ View monthly pro-rider posts
✅ Community riding calendar
✅ Selected discount codes & content
✅ Access to Joe Breeden's Pro Channel
PIT PASS
£ 5.99 p/m
Dial in discounts - gear up like a pro
Dial in discounts with Pit Pass and gear up like a pro. Unlock massive discounts of up to 40% off leading brands, automatic entry into monthly giveaways and interact with riders and pit crew on our forum.
Paddock Pass Plus:
✅ up to 40% off industry brands
✅ Automatic entry into giveaways
✅ Access exclusive in-person events
✅ Ask the NAR Team on the Forum
PRO PASS
£3.99 - £5.99 p/m
Support your favourite riders
Go full send and subscribe to your favourite racers with Pro Pass. Expect raw BTS content and exclusive opportunities to get to know the rider beyond the race tape and support their career.
Each Pro creates a unique subscription:
✅ Raw behind the scenes content
✅ Exclusive meet & greets
✅ Personalised video messages
✅ Bike settings, riding & training tips
✅ Pro gets 80% of subscription fee
PODIUM PASS
Pit & Pro Pass bundle
Welcome to the winner's circle
Bundle and save 20% with Podium Pass - Pit Pass and Pro Pass combined. All the content, discounts, giveaways and subscriptions to your favourite riders. 20% off existing and future Pro's
Pit & Pro Pass Plus:
✅ Save 20%
✅ Pro gets 100% of un-discounted fee
✅ Get 20% off new Pro's as they join
✅ Ultimate supporter
With 80% of every Pro Pass subscription going directly to the rider, every Pro Pass member is actively helping to secure the future of the sport we all love.
Each pro rider is assigned a pricing level when they join of between £3.99 (tier 3) and £5.99 (tier 1) per month. Based on criteria that includes their experience, visibility, current profile, content type and frequency. Tiers are designed to support riders at every stage of their career, as when their profile grows, they can unlock the next tier and increase their earning potential.
BUNDLE PRO PASS & PIT PASS FOR 20% OFF
Podium Pass is our bundle option which combines all the benefits of Pit Pass with your favourite Pro Riders, giving you 20% off the total membership cost. If you're into your riding and want to follow your favourite riders as well, Podium Pass allows you to do all of this for less.
Podium Pass offers the complete AXESS experience. It bundles Pit Pass with your favourite Pro Riders and gives you 20% off the total combined cost of the membership. When you step up to Podium Pass, Pro Riders also receive 100% of their full fee, so you make savings, but the riders earn more - meaning everyone wins. Podium Pass doesn't just apply to current riders, as members can add new Pro Riders to their membership and save 20% as well.
SAMPLE COSTS
Bundled with a Tier 1 rider = £9.60 p/m saving of £2.38 p/m
Bundled with a Tier 2 rider = £8.80 p/m saving of £2.18 p/m
Bundled with a Tier 3 rider = £8.00 p/m saving of £1.98 p/m
Tom B-C
"Joe and his team offer such great insight into how the team operates, from race craft to post race reviews on live calls. The monthly giveaways are a huge bonus and the odds are very good on winning!"
Jonny H
"I have used my membership to upgrade my bike using the pro-level discounts. I like to ask questions in the forum to gain knowledge before I purchase or to ask for help. It’s great to watch the exclusive videos of track walks and brilliant to see the different lines the pros point out."
Zach L
"Amazing opportunity to support elite riders while being able to interact with the team and support their product sponsors, worth it by a mile!"
Darren P
"Love the whole setup, from the friendly team members and video calls, I feel part of the team in a non-competitive manner. Keep up the good work."
Andres J
"Love the experience as well as giving a bit back to the sport we love! MTB World Cup geek, used to be part of the circus and loved being there!"
Michael E
"A subscription well worth the money to help and support a deserving World Cup team stay in the fight and get massive positives back with the generous discounts with sponsors and monthly giveaways. It is a win-win."
James S
"An excellent insight into the team, fantastic discounts, and the Forum is a great way to interact with the team and gain knowledge on a whole host of biking and fitness-related subjects."
Ionut C
"AXESS UNLTD is a really nice experience with great BTS from races, events like Hardline or pre-season testing. Team calls are really nice and the discounts and giveaways are super good IMHO."
Jenii B
"AXESS UNLTD is incredible value for money with the discounts alone, even for a basic rider like me. Taking advantage of buying some gear for riding, some merch for those casual days and getting pre-race content to help me get HYPED for race day."
Gaspard T
"My experience has been great as an AXESS UNLTD member. I have been able to find out how the team set their bikes up, what their preferences are, and most importantly, live calls helped me answer questions."